What the trend looks like on TikTok and Reels
Every clip follows the same shape. A vertical video shows someone strolling through a mansion party, bottle and bodyguards in tow, mouthing Drake's verse over the original audio. What changes is the star. Creators cast themselves, friends and even pets, then caption the post with 'Lil' plus a name, copying the Neymar post.
The video format is the draw. Because the AI keeps the original camera moves and lip-sync, a single photo is enough to get something that looks like a pro music video. No editing skills, no dance, and no filming.
Why the Justin Bieber role became the template
In the 2020 video, Drake gets tired of Khaled's texts and sends Bieber to shoot it in his place. That setup, a stand-in living the popstar life, is exactly what this trend needs: the lead is already a stand-in, so putting yourself there feels like part of the joke.
The clip is also easy for AI to follow. One main character, steady framing and clear lip movement make the scene simple for an AI video model to recreate with a new lead.
What is confirmed and what is not
Confirmed by several news sources: the song and video dates above, and the date and caption of Neymar's post. Not confirmed: which AI tool he used, since no outlet we checked names one. Also unconfirmed: view counts for his post, which only one outlet reported.
Weeks into a trend, claims about who started it and with what tool spread faster than evidence. Treat any exact number or tool name from a social post as a rumour until a news outlet or the creator says it.
How to join the Popstar AI trend
You need one clear, front-facing photo of yourself, or of someone who has said yes. Upload it to the Popstar AI video generator on the homepage, wait for the render and post the vertical result. The step-by-step guide covers photo choice, length and captions.
